Board rash.

Board rash I discovered, can develop as a result of friction between one’s torso and a surfboard due to sand adhering to the wax, this is easily remedied by wearing a rash-vest. Unlike, I couldn’t help musing, the friction and tension I had observed developing during a board meeting the week before.  The feeling of discomfort however was probably similar.

For the first time this summer, I tried surfing, it has always been something of a wistful desire. Sitting on a board waiting for a wave and then feeling the slight swell of the ocean, paddling hard, becoming aware of the bubbles of water at your feet, the surface of the water ahead of you changing to peculiar flat swirls with almost a stalling motion signifying the moment to get up. Then up, the adrenalin rush, the feeling of being literally on the water at the behest of nature is just breath-taking…..

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That moment was, in truth, the odd nanosecond amongst hours in the sea, falling off more times than I can recall and many times realizing the moment had passed. Much ingested seawater later, I can just about ride a (little) wave.

A delegate appeared in the break at a recent workshop and said ‘leading’s hardest when people are upset or emotionally charged, the rest of the time it’s ‘relatively easy’, right? ‘Well, yes’, I said ‘a leader that notices what’s going on and takes action especially during tough times will stand out significantly from those that notice what’s going on but don’t actually do anything.” ‘No quick fix then, okay, thanks’, he said and went off for a coffee looking thoughtful.

Metaphorically speaking, we can either take action and go for that wave even if the net result is more seawater and another plunge into the sea, or we can watch the moment go by, observe from the sidelines and wash up on the beach. Alternatively we can act and get stuck in, the experience is richer and the more accomplished we become. Awareness develops and that’s better for everyone!

In 1969, two young men Doug Warbrick and Brian Singer set up RipCurl.  The culture and ethos today is still all about the surfer and the sea although there is of course now a mighty successful commercial element too. It is a great case study of noticing what’s required, getting stuck in and doing something about it – be it product or a changing market. The people who run the company were and still are the test pilots. And even today on a clear day with a brisk wind running straight from the land, you’ll be pushed to find anyone in the RipCurl offices  – hurrah for that!

Billabong, the embattled global surf brand, in contrast, has perhaps not taken action where it may have and has just announced losses of almost $860million.

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An inspiring adventurer and explorer I know oft lives by the adage ‘better to die on the adventure than to die waiting for it’, he has achieved much, is a brilliant motivator and has made many things possible both for himself and those around him. This adage may be a little extreme for some of us, however if taking action makes the difference, I reckon it’s worth the risk. As TS Eliot put it ’only those who risk going too far can possibly find out how far they can go’.

Have a fabulous autumn and if you need a little assistance in how far you can go, you know where we are.

My warmest wishes,

Kate

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