I have a book called Giving 2.0, it is a fascinating book essentially about philanthropy.
‘Tis the season of giving, and just a quick visit to the shops can reveal that the purchasing of gifts and presents sometimes verges upon frenzied. I was in a shop just yesterday when an altercation broke out, over a pair of slippers of all things! Many of us were chuckling, strangers and onlookers united in the slight ridiculousness of the situation.
However, on a recent trip to New York one couldn’t help but notice the many homeless people in the streets, prevalent in all cities across the world, but nevertheless serving as a stark reminder of the many differences and inequalities in life.
Blake Mucoskie’s TOMS One for One program is a very practical business model, which gives to a person in need for every product sold. Since 2006, TOMS has given away over 45 million pairs of shoes. It started with shoes, and now the program extends to eyewear and clean safe water. Testament to the power of giving; a robust bottom line, impressive growth, and undoubtedly making the lives of others better through sharing both material items and the non-material too.
Sharing invariably brings more back to us than we give in the first place. It is often the smallest acts of kindness or generosity that pay the biggest dividends. There is much research out there about what children would most like from family and friends, and whilst the latest toy and cool brands feature, by far the most requested is time. Time to play, time to talk and one-to-one attention. In this time-pressed world, that’s something to consider.
I work with a senior business leader who generously gives of his time and support and he notices the little things that impact upon others. The business year on year exceeds expectations, morale is great and I truly believe that his staff would do anything for him – in the main because they believe he would do anything for them.
Mark Zuckerberg has recently given away a remarkable 99% of his wealth, which seems to have been lauded as much as criticised in the press. I overheard someone rather animatedly stating that the money he has given away shouldn’t have had strings attached. Surely giving away a massive amount of wealth to people in need with a few rules is the only sensible way to do it.
Either way the amount of good that philanthropic act will achieve is immense.
As Mandela said:
“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead”
Have a wonderful Christmas and we wish you a happy prosperous and successful 2016!
My warmest wishes,
The Art of Possible – new habits, neuroscience and the power of deliberate action’
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