The power of a new story.

Recently I had the joy of meeting Kresse Wesling MBE, the inspirational founder of Elvis & Kresse. Elvis & Kresse produce beautiful luxury goods from waste material. One of those materials is decommissioned firehose, to which many of us wouldn’t give a second glance on it’s way to the rubbish tip.
Firehose is decommissioned after 25 years, Elvis and Kresse extend  the story of this extraordinary material and in so doing many thousands of tonnes of this incredible life-saving material don’t go into the landfill. They also give 50% of their profits to the Firefighters Charity.

Watch the film:

It is a truly awesome story about;

• Making your own luck
• Finding your inspiration
• The strength and support of other people
• Overcoming obstacles
• Making a difference

Many of us sometimes metaphorically try to put our own stories in the landfill. The stories that make us who we are, the wonderful parts and the bits we’re less proud of. After all the cracks in our story are where the light gets in.

In order to change, pursue a dream or create something new, we often have to be bold and create a new story or purpose, much like the glorious bags made of decommissioned firehose.

The film is full of passion, determination and inspiration to make a huge difference.  I hope that you enjoy it as much as we enjoyed making it.

If you need an Executive Coach to help re-write your own or your company’s story, you know where I am.

My warmest wishes,

Kate

Kate Tojeiro is an Executive Coach to executives and leaders across the world in both large corporations and small cutting edge businesses, and author of The Art of Possible.

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